Ecommerce

In order to support the goals of dynamic pricing and to optimize the checkout process, I led the development of a customized ecommerce solution for theatre tickets.


With the nature of dynamic pricing, performances with a higher demand are going to have higher prices. It follows that people looking for a particular performance will start with the ones in higher demand. I recognized that this had the potential of turning away customers. To address this, I developed a solution to put the control in the hands of the consumer. The Ecommerce site allowed for an easier ticket-discovery process letting visitors set their criteria for what's important for their purchase; price, date, performance time, available discounts, etc.

The efforts resulted in an increased conversion-rate and decreased session lengths.


With additional Ecommerce optimizations I was able to increase the online buying audience by ~10% (people who were purchasing by phone/box office previously)

Step 1
Step 1

Help uis help you find tickets that meet your criteria

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Step 2
Step 2

See performances that meet your criteria

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Step 3
Step 3

Choose where you'd like to sit

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Step 4
Step 4

Choose a section

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Step 5
Step 5

Pick your seats

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Step 6
Step 6

Login

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Step 7
Step 7

Review your order and add payment

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Step 8
Step 8

Success!

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