Harry Potter Custom Ecommerce Checkout Process

Harry Potter and the Cursed Child was created as a two-part show. With this, there were a number of unique requirements and possible paths for customers to go down to purchase tickets to the show. The customer needed to be able to:

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• Buy both parts on the same or consecutive days

• Buy one part at a time​

• Buy both parts at once, but not on the same or consecutive days

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The business needed to be able to:

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• Control which inventory was available for all the possible purchase paths

• Tie into the existing ticketing/ecommerce software

• Brand the entire experience to Harry Potter and the Cursed Child

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These unique needs led to the the development of a completely customized checkout experience that allowed the customer to move through the process quickly.