Pre and Post-Event Communications
The customer experience begins long before a patron darkens your door. To that end, a program was developed to help ensure a positive experience through pre and post-event communications.
The pre-show event communication provides relevant information to the patron to ensure a safe and calm journey to the event.
In order to better understand customer sentiment, I developed a post-show communication. The primary purpose of this communication is to prompt attendees to rate the show they saw with several outcomes:
Enabling the ability for further targeting (or suppression) based on taste
Allowing the patron to feel heard
Encouraging positive reviews be shared on social and travel sites
Inform the organization very quickly after the first performance to understand how much help we can expect from word of mouth