Pre and Post-Event Communications

The customer experience begins long before a patron darkens your door. To that end, a program was developed to help ensure a positive experience through pre and post-event communications.

Pre-Show

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The pre-show event communication provides relevant information to the patron to ensure a safe and calm journey to the event.

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Post-Show

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In order to better understand customer sentiment, I developed a post-show communication. The primary purpose of this communication is to prompt attendees to rate the show they saw with several outcomes:

• Enabling the ability for further targeting (or suppression) based on taste

• Allowing the patron to feel heard

• Encouraging positive reviews be shared on social and travel sites

• Inform the organization very quickly after the first performance to understand how much help we can expect from word of mouth

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