1/3 MARKETING. 1/3 DIGITAL. 1/3 DATA INTELLIGENCE. 1/3 FRACTIONS EXPERT.
Creative Marketing & Strategy
Data & CRM
Technology & Ecommerce
Strategy Development Framework
Recency, Frequency, Monetary & Engagement Modelling
A complete model was built to identify all customers as platinum (most valuable), gold, silver, bronze and lapsed. Communications were built around these identifiers to move customers to the next level increasing both loyalty and value.